Delving into "Why" - September's insights and activities

Welcome to Transform 360's September newsletter!

As the fynbos blossoms so too should our understanding of ourselves as leaders – and that starts with digging deep into our “why.” Knowing your “why” is not just a trendy concept, it’s the foundation that fuels authentic leadership, builds trust within your team, and sets your business apart. This month, we’re exploring the idea of leading with purpose by connecting with our “why” – and how doing so has transformed leadership in South Africa.

In

Insights

Knowing your "Why"

When we think about leadership with purpose in South Africa, a powerful example is Gift of the Givers – the largest disaster response NGO on the continent, founded by Dr. Imtiaz Sooliman. What’s inspiring is how the organization’s “why” has been a guiding light in its leadership and decision-making processes.

Dr. Sooliman’s “why” wasn’t rooted in profit or prestige, but in a deep, intrinsic motivation to serve and uplift humanity. In 1992, after receiving spiritual guidance while in Turkey, he returned to South Africa with a clear mission – to alleviate suffering. That powerful sense of purpose has carried Gift of the Givers through crises, from providing aid during floods to helping during the pandemic.

By anchoring the organization’s leadership in this strong, clear “why,” Dr. Sooliman inspired a level of trust and loyalty that goes beyond the usual employer-employee relationship. His leadership was driven by meaning, not just metrics. As a result, his teams operate with a shared sense of purpose, leading to extraordinary efforts and innovative solutions, even in the most challenging situations.

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Dr. Sooliman’s story serves as a reminder that as leaders, our “why” isn’t just about business goals or market success. It’s about the deeper meaning that drives us – the impact we want to make in the world. For South African businesses facing a range of challenges – from economic uncertainty to social transformation – knowing your “why” can become the anchor that keeps you grounded and resilient.

This month, we encourage you to ask yourself these critical questions:

• Why does your business exist beyond profit?
• What values drive you as a leader?
• How does your personal “why” influence the way you lead your team?

Remember to contact Ryan to find out more about our Leadership Programme.

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